Fear Not! With APM 1:1 Professional Coaching Sessions all your questions are answered.

Amassing a wealth of experience in the Business of Performing Linda French and our industry
professionals will answer your questions and 
provide the information you need to run your business. 

1:1 Skype Coaching sessions tailored to your needs
£55 per hour session/ Discount at Seminar: £45 per hour session

APM Training 'Acting is a Business'

Business and Marketing Skills for Performers
Helping you understand The Business Side of Performing

APM Training, in conjunction with Casting Call Pro, offers a Career Development and Business Preparation Program incorporating Financial Management, Business Marketing & Planning and Personal Development specifically designed for performers.

The objective of APM Training is to equip performers with the knowledge to operate efficiently and effectively, to plan their business and career development and create greater opportunity to develop their individual skills. From the day performers graduate, they are the sole proprietors of their own business and need the skills required to operate that business in a competitive market.

The Masterclass 2016

Acting is a Business

Testimonials from the previous Seminar:  with Carolyn McLeod, Casting Director
& Adam Paulden, Producer

"Emma and Linda came well prepared and shared some of the most invaluable information that any actor could ask for.  Their openness to questions and spontaneity during the seminar are unmatched.  Also putting together industry insiders for one seminar is unmissable."

"A calm, efficient and well-informed group of speakers who obviously really cared."

"Recommended highly to fellow actors - great value for money"

"I wish there was such a seminar 10 years ago. I would have certainly been more confident as a self-promotive actor and not made so many mistakes!"

Linda French & Emma Goodliffe
APM Associates Agents/Personal Management

Agents & Personal Management -

Business Planing & Career Development - Making it work for you!
Marketing Materials & Online Marketing
Working with your agent

Richard Worland: accountant, ma, fca

Everything you need to know about tax & being self-employed as a performer.
Interactive session with Accountant and Actor Richard Ward M.A., F.C.A.
Followed by Q & A
"Step by step guide to completing your own tax return" – Don’t put it off!

Phil Large: Casting Call Pro Executive

Marketing Yourself Online. Benefits of CCP Full Membership

All candidates please bring CV and Head shots.

APM Clients/CCP Members Discount Price
Students And 2015-16 Graduates Discount Price

Casting Call Pro members please bring CCP Membership to venues as proof of entitlement to course discounts

APM Associates and Casting Call Pro will be at each session


LINDA FRENCH: Agent & Managing Director
APM Associates

Linda is the Managing Director of APM Associates, one of the leading Personal Management Agencies in the UK. Prior to creating APM Linda trained and worked as an actor.

Current APM client credits include SS-GB (BBC), Hinterland (BBC), The Danish Girl (BAFTA Nominated), Jersey Boys and Curious Incident of the Dog in the Night-time (West End) and The Government Inspector (Birmingham Rep).

In 2004 Linda completed The Coaching Academy Life Coaching Program covering the modules Business Development, Personal Growth, Personal Wealth Coaching and N.L.P.

APM Associates

Emma has worked for ten years as an agent at APM Associates and lectures regularly for APM Training  seminars and workshops & Northampton University School of The Arts helping to train students in interview methods.

After graduating from The Lucie Clayton Finishing School in Knightsbridge, and taking a Theatre Studies diploma at college, Emma started her working career in public relations, sales and marketing.

Prior to joining APM Associates Emma worked as Marketing & Promotional Team Manager for Tchibo Great Britain, launching new stores in the South of England and training staff in sales techniques.



Richard is an established accountant with over 30 years experience in the private and public sectors. Clients have included The Rank Organisation, Citroen & Pricewaterhouse  Coopers. Richard now specialises in accounting advice and preparation of tax returns for performers & industry professionals. Richard trained professionally as an actor in 2006/07 and now runs two careers in parallel.  As an actor Richard is known as Richard Ward.  We are delighted to have Richard with his unique experience combining his skills and knowledge of business and the entertainment industry

Gill Charnock: Casting Director

Gill is one of the foremost casting directors at Lime Pictures in Liverpool, her current casting credits include Hollyoaks (Lime Pictures for Ch 4) and The Evermoor Chronicles (Disney Channel.)


Holding an enviable list of casting credits, Carolyn has been responsible for the casting of Films, Television and Commercials including Walking With The Enemy (Liberty Studios), Fright Night 2 (Gaeta / Rosenzweig Films)and the upcoming End of a Gun (Actionhouse Pictures) starring Steven Seagal.


Casting Call Pro is a leading online networking and jobs site for acting professionals, with 35,000+ actors and 3,000+ Agents and casting companies. Whether you work in theatre, radio, television, film or corporates, Casting Call Pro is here to help.